Elisabeth Pechs
BUSINESS CONSULTANT

With over 15 years of experience in marketing and sales for international and domestic clients, Elisabeth Pechs brings a breadth and depth of knowledge to the Orange County SBDC clientele. Her areas of expertise include the development of business plans with emphasis on strategic marketing plans, branding, web development, public relations, advertising, direct mail, development of sales forecasts, and competitive product and pricing analysis. Ms. Pechs is fluent in Spanish, which enables her to work closely with the Hispanic business community.  She helps entrepreneurs in this market segment to be successful in their communities as well as cross over into the mainstream market. 

Since 2002, as sole proprietor of Mizton, Ms. Pechs has assisted a wide range of companies with their marketing needs. Among her clients are CMY Multimedia, Orange County Presidents Council, 2Advanced, Women in International Trade Development, Locks of Love and Barrio Planners.  

She began her international career by working in the import/export department of Canon Business Machines, where she imported components from Japan and exported them to Mexico under the Maquiladora Program. She then moved to international marketing and sales and expanded the Northern European territory for this technology company. She went on to serve as international account manager for Optima and, later, managed Latin American marketing for Epicor Software Corporation.

Ms. Pechs holds a bachelor's degree in Business Administration from California State University Los Angeles and an associate’s degree from Pasadena City College.